Brands share free giveaways for their customers during these difficult times. Don't miss the Shutterstock one.
As the world stands united against Coronavirus, by taking care of the safety measures, some brands are sharing the email to their customers, and this strategy just might push the customer relationship bar to the next level is my personal opinion. I have my contributor accounts set up with a lot of brands, I earn through a few of them and others are for sharing content and affiliate links. I recently received an email from these 4 brands sharing their best wishes and it was a great feeling.
The email from the ASOS CEO in which he is trying to keep their customers informed about their current situation now I know that he might have not to handwritten this email, however, it certainly can bring the customer a bit closer to the brand. ASOS is an online fashion and cosmetic retailer. The company was founded in 2000 in London and with an experience of 19 years, it sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries. The email from the CEO said,
Dear ASOSers, The coronavirus impacts every person, every town, every nation and every business around the world. So, I think it's important to share some of the steps we're taking at ASOS to keep things running as normal as possible for you, so you can carry on making orders and receiving your ASOS deliveries. We're making decisions and acting quickly as we gain new facts. We're following official directives and advice. Most importantly, we're also protecting the safety of our team, customers, suppliers, delivery partners, and our communities at large. This is an uncertain time, but I want to reassure you of a few things we're doing. Our very own ASOSers are all working hard to ensure we keep giving you the service you know and love. Our fulfilment team is making every effort to ensure deliveries aren't affected, so you can keep on shopping without having to worry about not receiving your order. We'll also keep on inspiring and entertaining you with our content – we'll be on our channels 24/7 and the conversation with ASOS is always open. We're going to carry on doing us the best we can, and we hope you carry on doing you, whether you're social distancing, in self-isolation, or just trying to act more responsibly... continue to be your best self, stay connected, stay responsible and act with kindness. Thanks, Nick x Nick Beighton, ASOS CEO
Listle is an app for the people who like to listen to them rather than sitting in front of the book for hours and reading it. You can search for a variety of blog posts to listen to Listle. Check out the app now In the email Team Listle has shared the 3 preventive measures to be safe from Coronavirus which are very informative. Check out the links below:
Stay informed, not panicked We know how important staying informed is and encourage you to take preventive measures seriously. Listen to the below: Soap Vs Hand sanitizer. Why soap works so well on Covid-19?, by Palli Thordarson Coronavirus: Eleven of your most popular questions, answered America's slow Coronavirus testing threatens all of us
Being one of the most successful digital platforms, it did not miss keeping in touch and sharing their regards with their audience. While the email communicated with the audience like the others but Team Etsy has also introduced 2 things to ease out the seller's life. Etsy has promised its users to invest $5,000,000 the next month to drive a smooth business for its sellers. And there is an extra grace period in case you are not able to pay on time. Here's what he email has to say:
To the Etsy community: We are all going through very trying times. As Etsy’s CEO, I’m acutely aware of the important role we play in the lives of our entire community. In times of crisis, small businesses and the self-employed face enormous financial challenges. This is the community that Etsy is built to support, because behind every purchase, there’s a person, not a factory. Etsy is here for you At times like these, we long to surround ourselves and those dear to us with objects that provide comfort, joy, and relief – a cozy blanket, a kids crafting kit, some calming candles. From self-care to workspace organization to games and toys, Etsy has it. But unlike other retailers, when you buy those items here, you’re directly making a difference in people’s lives. You can help small businesses Small businesses need support now more than ever, but supporting them can seem hard when visiting the local shopping district is discouraged. Simply choose to shop on Etsy. We have well over 2 million sellers open for business, often working out of their homes to create something that you’ll use and cherish everyday. a) Etsy will invest $5,000,000 over the next month to drive sustained business for sellers b) We will also provide a one month grace period to any seller who needs extra time paying their bills We believe these programs will meaningfully help sellers during these challenging times. We’re one community History has shown us that during times of greatest difficulty, we see the best of humanity. Our choices have the potential to meaningfully help those who need it most. Thank you for being a part of the Etsy community.
Who doesn't know Shutterstock? you can buy Shutterstock images that are copyright free and use them on your blogs/websites. Shutterstock's single image price starts from Rs. 200 - Rs 400 ($2.90 and $4.90). That all been said, when it came to keeping their customers updated and showing care in these difficult times, Shutterstock has penned down a long email informing about the safety measures they are taking, the measures which the customers can take and that's not all about it, Shutterstock also shared a collection of images distributed to its customers for free! You can download your free pack here
Dear Shutterstock Community, As the coronavirus (COVID-19) situation develops, all of our lives will undoubtedly be affected. Families, communities, and businesses are navigating a truly unprecedented global event. In this time of crisis, we know our role is to not only help you continue to operate, but also to help you adapt to your changing reality. I’m reaching out with an update from the Shutterstock team to reassure you that we are working tirelessly to keep our employee and contributor community safe while at the same time continuing to serve you. Nothing is more important than the health and safety of our community, beginning with our employees. Following the recommendations of governments and public health experts, we have restricted travel and transitioned to fully remote work in every one of our global offices so that our staff can work safely from their homes and continue to support you without disruption. We are also encouraging safe practices for our contributors. This community of over 1 million artists around the world remains the heartbeat of our organization. We want each and every one of them to stay safe, follow the latest guidance from global and national health organizations and remember that no content is worth putting themselves or others at risk. Businesses all over the world will have to evolve to accommodate this fluid situation. We have already seen some industries grind to a halt, while others will be forever altered. We understand that budgets, timelines, and projects will be revised as you pivot strategy, and we want to reassure you that we will continue to support each of you as your needs change. As people everywhere seek to understand this changing landscape, we are committed to providing tools and resources to help our customers and contributors navigate this challenge. Here are a few ways we are already doing that: For those who might be expanding their business online in these uncertain times, we're offering this curated image collection free of chargeFor those who are telling the story of the outbreak as it unfolds, our Editorial collection is being updated constantly with high-quality images For anyone who is creating or licensing content from Shutterstock, we're continuing to share helpful guidelines about how to best represent this unprecedented situation We value your support as we all face these challenges together. If you have any questions, please don’t hesitate to reach out to firstname.lastname@example.org. Additionally, if you are aware of other ways in which we can help others with our technology, please let us know. Stay healthy and safe, Stan Pavlovsky President and COO of Shutterstock
How will it benefit?
These emails have an emotional touch to them, communicating with the audience in such difficult times might not have a huge impact, but it definitely makes a difference to the customer.
Adding something extra:
I really loved the way how Shutterstock has gone a step forward to be thoughtful about their new business owners by sharing a collection of free images. That might really strike a chord in the customer's mind about the value the brand is providing to them.
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