top of page

Facebook's eCommerce Project Update | This is what Facebook has confirmed

Soon you will be able to redeem all your brand reward points and buy directly from Facebook. Here is confirmation from Facebook itself!

When we talk about shopping Amazon, Flipkart, Myntra are just a few names that cannot be missing from our lists. Soon we will be adding another name to this list and that's going to be Facebook! It sounds fun, right?

For those who are visiting my blog for the first time, I would like to introduce myself as Mayur Pawar the writer of this blog. I am an advertising professional with experience in Digital Client Servicing for more than 4 years. I have recently started My Youtube channel. Please subscribe to support. In this blog, I share my experiences, updates, how-tos, etc. related to social media marketing, passive income ideas, Digital Marketing Tools, blogging tips and current trends are few them to be named. At the end of this article, you will learn the new ecommerce project that Facebook is going to launch where users can redeem their brand loyalty points from other brands and shop on Facebook directly.

Subscribe now to receive free social media trends, latest updates, marketing tools directly in your mailbox.

Become a Stock photographer and start selling your images now

My top 5 paying stock photography websites:

Shutterstock - Earn from $0.25 - $200 per image sold. Payment method (Paypal)

Getty Images/iStock - Earn 20% ($10-$500) royalty of every image sold. Payment method (Paypal)

Adobe Stock- Earn flat 33% ($5 -$300) of the amount paid by the customer for your image. Payment method (Paypal)

PicFair - Open your own online store for free. You can customize the amount you want to sell every image for. Payment method (Paypal)

Most Photos - Earn 50% - 60% of the amount every image is sold for. Payment method (Paypal)

As confirmed by Facebook last week on Friday 13th March 2020, they are currently testing a new rewards program through which a user will be able to see all the reward points which he/she has collected while shopping from the brands. As of now, Sephora is one of the brands which is part of the initial test. Facebook will be piloting this project this week in the United States as spotted by the MarketingLand displayed how the program works.

Source - MarketingLand

The Facebook users will need to link their brands' loyalty accounts with their Facebook rewards program account, in order to gain the points in this case Sephora. Once the accounts are linked the brand will be able to show personalized offers to the users through the Facebook app. While this is an attempt by Facebook to enter the eCommerce market, the best part is that this is also the first attempt towards making their ad products more loyalty focused as well.

Through the Facebook rewards program, the brands will not only be able to share personalized offers to their existing customers but this will also give them a chance to get in touch with the customer who has shopped from the brands in the past. This will be a great opportunity for the brands to get in touch with their Target audience again and start fresh.

For the curious ones...

Mistakes that you can avoid while you optimize your Instagram account | SEO Using Combin Scheduler

How I got my Google Adsense approval | Achievement Unlocked

Currently, Facebook has not mentioned any date for the launch or rolling out the program. In order to start checking on the points, the user will need to agree to all the terms and conditions of the program I would recommend checking on the data you share with the program considering the events about data handling in the past.

Free Marketing Tools:
Best Marketing tools like SEMrush, Strikingkly website builder, Combin Instagram Marketing tool, etc. at special discounts and limited-time offers for free. Everything you need to rank your brand higher on Google search engine. Try Now

Do let me know if you found the above article helpful. Please share your valuable feedback, it will just takes 30 secs. Or you can get in touch with me on Facebook or Twitter

I will be back with another article soon, if you want me to write about a particular topic do share the same with me on

Till Then Keep Geeking ;)

bottom of page