Avoid these mistakes that most of the brands do when they optimize their Instagram account. You can thank me later. It's a free guide to rank you Instagram higher.
When it comes to increasing the traffic on your website, SEO (Search Engine Optimization) plays a really powerful role, however, with the correct methods of optimization you can make your Instagram account appear in top search results.
Now of course you can work hard on the keywords, backlinks, metadata, meta tags in order to rank your website high, however, not many marketers know that optimization techniques when used correctly are useful more than Google, Yahoo, Bing, and other search engines.
On Social Media platforms as well SEO is a valid setup. Especially when it comes to Instagram it is great for optimization because it itself works as a small search engine.
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If you optimize your Instagram account really well, Instagram will start ranking your account on the tops search results. The first tip to optimize your Instagram account is:
Make your Instagram page cohesive.
Now when I say cohesive I mean the posts which you upload should be in a single genre. May it be Fashion, Marketing, Fitness anything but your feed should have visual consistency. The posts should make sense in terms of the visuals, the time you post it on, the captions which you use and the hashtags that you add. For doing so, you will need to think about all of the above verticals right from what is a caption that will be best for the visual you are going to upload to how will your grid look after that. For this, you need to plan your content.
I recommend using the tool called as Combin Scheduler it is a handy tool that helps you the content planning for your profile. To achieve your target post as often as you can and maintain consistency. There are no specific times when you should post. For everyone it is a trial and error format wherein you need to gauge what is the best time suited for you.
You need to use relevant Hashtags.
On a general basis, a total no of 25-30 hashtags is always a good start for the Instagram posts. Now when I say 25-30 you need to make sure they are relevant with the image you are posting, I have seen a lot of accounts where people either tag 5-10 hashtags or they just go to 10-15 which is again a low no. I understand Instagram is a platform that runs through hashtags and they are a good way to spread out your content. However, using the relevant ones that are a maximum of 30 hashtags is really going to help you. Again Combin Scheduler is a tool that can help you in a great manner here. It will give you relevant hashtags to your post as well as show you what are the hashtags that your competitors are using. There are also people who don't use hashtags at all. If you are 1 of them, you need to stop doing it right away. On social media, hashtags organize your content in a proper and relevant stream with the help of the people can search for you or your profile so please add hashtags.
Adding location tags.
A lot of people will are willing to add their location on Facebook but the audience does not feel it relevant to add the location on their Instagram posts. Either a personal or Business always tag the location on your post. Now if you are a business you might not get a lot of places to tag along however, it is just a suggestion to use your location when you update your Instagram post.
Make your username searchable.
Yes, that's right. Now I know it looks cool when you have a custom-designed Instagram handle/ username made with emojis and symbols. But it will just look flowery it will not help you to gain any followers. Your Instagram handle is the biggest keyword therefore it has to be short, searchable and readable. Also, I have seen a lot of people writing their username in some other language which differs from the languages they use to communicate. Avoid doing that. The last and final tip is:
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Include relevant keywords in your bio and your captions.
While the Instagram post character limit is 2,200 characters when it comes to the bio you only get 150 characters. I know out of 10 profiles I get to see at least 7 profiles where they have utilized 20 characters in just talking about their birth date. Think about it, do people/ you TG need to know your birth date? Or can you add 20 characters of some relevant keywords that would help people to understand what is your business about? or as a Influencer what do you do. The similar applies to the captions. Try to build up a story. People love to read stories and get engaged into it. This will help you to find quality followers who are interested in reading you post.
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Till Then Keep Geeking ;)